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This is a constantly changing topic (thus the date). You are encouraged to try this on your own. If you run out of time or get frustrated - contact us. mark@hightechministry.org Quick Overview - The Process: 1. Visithttp://www.christian-internet.com/webmarketing.html for a basic overview 2. You must know who is visiting you and how they found you. You must spread the word about your site. AND, you must know what KEYWORDS people who might want to visit you will use in the search engines. 3. You must be visible to them in places other than your website ie. on other websites. 4. You need to have people refer your website to others. This is best done by a Recommend Us page on your website and by asking people to refer you. 5. You should keep in contact with those people who are always interested in hearing from you. This is best done with an e-newsletter. Start a low cost one at www.injesus.com and have the opt in option on your website (or have us design one into your website). Don't overdo it and provide news of interest to THEM. You need to get everybody's email address that is interested in hearing from you.
I. The most basic place to start is putting your website address on EVERY SINGLE PIECE OF PAPER that is connected to your organization. This means business cards, stationary, envelopes, bulletins - well you get the picture. This includes having a sign on your storefront or church property. Very important, and very basic. II. It is important in the long run to have many sites linked to yours. Surf and ask other sites to put a link to your site. Roll up your sleeves and get online - allow 1 hour every week or two for a couple months. It is best to be linked on sites that your potential visitors would likely be visiting. However, the more the better.
III. Specialized directories - surf and find specialized directories that will list you for free. IV. Good old fashioned howdy do's - visit sites that might have people interested in your site and say howdy do. Ask them to visit your site and let you know what they think or give them a 25 word overview of your site. Personalize it. Caution: don't go crazy with this. Be selective and wise. See a sample letter draft below. ( designed for Third World ministries ) V. e-Newsletters - start an e-Newsletter with information that would be of interest to your visitors. Maybe a weekly devotional...maybe 'how to's', etc. Don't send them a bunch of jokes or forwarded emails or too much sales info on YOU or a bunch of links. To be effective at this you need to have their voluntarily given email address. Hold a drawing and collect email addresses, put a fish bowl out to have people put their email address in ... get creative. e-Newsletters properly done are likely your best source of 'business' - often more effective then your website. Again,www.injesus.com has a free service that DOES NOT have the typical yahoo.com banner with scantily clad women or spy cams. Pay attention. VI. Email Addresses and Signatures - this one is sorely missed by most and a very basic idea. ( for more help on this topic, seeEmail Basics. )
VII. Lastly, buy your traffic. (oh well @#%@ :) Purchase keyword ads at places like www.google.com and www.overture.com
Other Important Basics: Follow this basic process and be done quickly and have an effective presence. I. Make sure your site is search engine friendly. ( seesearchengines.htm ) and that you have a traffic analyzer on your site - get a free one atwww.extreme-dm.com if you don't already have one. II. Now Break Out Your Checkbook (if you haven't already done this search engine step below)
There. The above will save you hundreds of dollars, and hours of time. ------------------------------------------------------------------------------------------------ Draft Letter for relationship requests for you to personalize: ( designed for Third World ministries ) ---Your opening here--- We believe that lord the Lord has called us to help __________________ through _________________________.... to the nations of the world. Our ministry is duly registered with ______________________ We are also member since inception with the ________________________ Our church is presently built upon _______________________________ We have a membership of over _________ people every Sunday however our present worship auditorium can sit _________________ people. We have written to you point by point requests for your considerations to see how you can be used of the Lord to help us. Please find attached with this letter, the areas we would love to walk with your ministry. We have written the followings for your considerations: - COVENANT RELATIONSHIP: - We desire a covenant relationship with you and your ministry that would impact our lives spiritually and affect our ministry positively. We desire strongly to start drawing from the grace and rich spiritual resources of God upon your lives and ministries. We request that you grant unto us proper spiritual “MENTORING, FATHERING AND COVERING” as we submit ourselves in sonship to your oversight. We are quite aware of the implication and strength of such covenantal arrangements.
INTERNATIONAL CONFERENCES:- We’d love to attend any of your conferences such as international ministers conferences, conventions or any of your annual church programmes etc.
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